Spanish Conversation · Level 73
59 words
Spanish word
posicionamiento
Pronunciation
IPA/posiθjonaˈmjento/
Meaning
- masculine nounpositioning
Example
¿Cuál es el posicionamiento de este producto en el mercado?
What is this product's positioning in the market?
More examples
El posicionamiento político del candidato se discutió en el programa de televisión.
The candidate's political positioning was discussed on the television program.
Core concept
Strategic placement among competitors.
Common phrases
posicionamiento en redes sociales
social media positioning
posicionamiento político
political positioning
Similar words
posición: Exact place or rank that a person or object occupies in space or order.
imagen: Overall public impression or perceived character of a brand or product.
ubicación: Actual physical location where a person or object is placed.
situación: State or condition of a person, thing, or circumstance at a given time.
Definition in Spanish
Posición relativa atribuida a una marca, producto, idea o persona según sus características y la percepción pública, especialmente en contextos competitivos.
Word origin
Formed by adding the noun-forming suffix -miento to posicionar, which derives from Latin positionem (ponere 'to place'), the word names the process and outcome by which something gains its standing.
Usage tips
- Often used with de or en as in posicionamiento de marca or posicionamiento en el mercado to specify whose placement or which market is meant.
Other meanings
- placementnoun
- standingnoun
Related words
- posicionarpositionverb
- posicionadopositionedadjective