Spanish word

persuasión

Pronunciation

IPA/peɾswaˈsjon/

Meaning

  • feminine nounpersuasion

Example

Su persuasión convenció al grupo.

His persuasion convinced the group.

Illustration for persuasión (persuasion)

More examples

En la discusión usó la persuasión en vez de la coacción.

In the discussion he used persuasion instead of coercion.

Core concept

Influence that leads someone to accept an idea or change their opinion through arguments or emotion.

Common phrases

  • usar la persuasión

    use persuasion

  • poder de persuasión

    power of persuasion

Similar words

influencia: Power to affect other people's opinions, decisions, or behavior.
convencimiento: Obtaining someone's agreement by convincing them with reasons or evidence.
argumento: A reason or set of reasons presented to support a claim.
convicción: A firmly held belief or certainty about something.

Definition in Spanish

Capacidad o influencia que logra que alguien acepte una idea, cambie de opinión o haga algo mediante argumentos, razones o apelación emocional.

Word origin

Spanish persuasión comes from Latin persuādēre (per- "completely" + suādēre "to urge") and the suffix -ción turns the verb into an abstract noun for the resulting influence.

Usage tips

  • The noun refers to the influence or persuasiveness itself, while convencer and persuadir are the verbs used for the act of convincing.

Other meanings

  • persuasivenessnoun

Opposites

  • coaccióncoercionnoun
  • escepticismoskepticismnoun

Related words

  • persuadirpersuadeverb
  • persuadidopersuadedadjective

Word lists with this word