German Conversation · Level 30
89 words
German word
werben
Pronunciation
IPA/ˈvɛɐ̯bən/
Meaning
- verbadvertise
Example
Die Firma wirbt im Fernsehen.
The company advertises on television.
More examples
Start-ups nutzen soziale Medien, um online zu werben.
Start-ups use social media to advertise online.
Core concept
Someone actively presents an attractive offer to win people for a product, cause, organization, job, or relationship.
Common phrases
mit Plakaten werben
advertise with posters
im Internet werben
advertise on the internet
um Kunden werben
solicit customers
Similar words
anwerben: To invite and recruit people as members of a group, team, or organization.
bewerben: To seek a job or role by submitting an application.
anpreisen: To highlight a product or service's merits to persuade people to purchase it.
Definition in German
Werben ist das Bemühen, durch Mitteilungen oder Angebote Interesse anderer zu wecken, um Personen für ein Produkt, eine Sache oder eine Person zu gewinnen.
Word origin
Werben is an inherited Germanic verb recorded as Old High German werban and developed from an older sense of moving around to the later sense of striving to gain.
Usage tips
- Anwerben is the more specific verb for recruiting people, especially workers or members, whereas werben alone has the broader range of advertising and courting.
Other meanings
- solicitverb
- recruitverb
- courtverb
Opposites
- ignorierenignoreverb
Related words
- Werbekampagneadvertising campaignnoun
- Werbemitteladvertising mediumnoun
- werbendadvertisingadjective