German word

positionieren

Pronunciation

IPA/pozit͡si̯oˈniːʁən/

Meaning

  • verbplace

Example

Ich positioniere die Kamera auf dem Stativ.

I place the camera on the tripod.

Illustration for positionieren (place)

More examples

Das Unternehmen positioniert das neue Produkt als Premium-Option.

The company positions the new product as a premium option.

Core concept

A camera or a person is set precisely at a chosen point, physically or in an argument.

Common phrases

  • sich positionieren auf dem Markt

    position oneself in the market

  • ein Produkt positionieren

    position a product

  • die Lautsprecher positionieren

    position the speakers

Similar words

stellen: Placing something upright or supported in a particular position.
setzen: Putting a person or object in a seated or fixed position.
legen: Laying something horizontally in a particular place.
platzieren: Placing something in a designated spot for a specific purpose.

Definition in German

etwas genau platzieren oder anordnen; auch: seine Position in einer Debatte deutlich machen

Word origin

The verb is borrowed through French positionner and ultimately derives from Latin positio, meaning a placing or position.

Usage tips

  • The reflexive form sich positionieren commonly means to state a clear stance in a debate or on a public issue.

Other meanings

  • take a standverb

Opposites

Related words

  • Positionpositionnoun
  • Positionierungpositioningnoun

Word lists with this word