German word

lancieren

Pronunciation

IPA/lɑ̃ˈsiːʁən/

Meaning

  • verblaunch

Example

Wir lancieren nächste Woche ein neues Produkt.

We will launch a new product next week.

Illustration for lancieren (launch)

More examples

Das Start-up will in diesem Jahr eine Marke lancieren.

The start-up intends to launch a brand this year.

Core concept

A product is pushed from the planning room into the public spotlight, backed by deliberate publicity.

Common phrases

  • eine Marke lancieren

    launch a brand

  • ein Sortiment lancieren

    launch a product range

  • eine Werbekampagne lancieren

    launch an advertising campaign

Similar words

einführen: The initial introduction of a product or system to its market or users.
auf den Markt bringen: Putting a product on the market ready for customers to buy.
vermarkten: Using advertising and sales planning to make a product or service sellable.

Definition in German

etwas offiziell in den Markt einführen und durch Werbung oder PR bekannt machen, besonders im wirtschaftlichen Kontext

Word origin

German lancieren comes from French lancer, meaning "to throw" or "launch", whose figurative sense developed into putting something into public circulation.

Usage tips

  • Lancieren is a formal marketing verb; everyday German often uses auf den Markt bringen or herausbringen instead.

Other meanings

  • introduceverb
  • promoteverb
  • put forwardverb

Opposites

Related words

  • Lancierunglaunchnoun

Word lists with this word