German word

Markenzeichen

Pronunciation

IPA/ˈmaʁkənˌtsaɪ̯çn̩/

Meaning

  • neuter nounhallmark

Example

Sein Lächeln ist ein Markenzeichen.

His smile is his hallmark.

Illustration for Markenzeichen (hallmark)

More examples

Bei dem Festival wurde das Feuerwerk zum Markenzeichen des Abends.

At the festival, the fireworks became the hallmark of the evening.

Core concept

A distinctive signature detail or sign that makes a person, company, or product instantly recognizable.

Common phrases

  • ein Markenzeichen sein

    be a hallmark

  • Markenzeichen einer Kampagne

    hallmark of a campaign

  • Markenzeichen haben

    have a hallmark

Similar words

Merkmal: A characteristic showing a person's or thing's nature or distinguishing qualities.
Kennzeichen: A noticeable sign or feature used to distinguish a person or thing.
Erkennungsmerkmal: A noticeable identifying feature that reveals who or what something belongs to.
Marke: A company or product name or logo identifying its source.

Definition in German

Ein markantes, wiedererkennbares Merkmal oder Zeichen, das Personen, Firmen oder Produkte voneinander abgrenzt.

Word origin

Markenzeichen combines Marke, meaning brand or identifying mark, with Zeichen, meaning sign, and thus denotes a sign associated with a particular source.

Usage tips

  • Markenzeichen is neuter, so the standard form is das Markenzeichen; its plural is also Markenzeichen.

Other meanings

  • trademarknoun

Opposites

  • Alltäglichkeitordinarinessnoun

Related words

  • Markenimagebrand imagenoun
  • markenorientiertbrand-orientedadjective

Word lists with this word