German word

Leitbild

Pronunciation

IPA/ˈlaɪ̯tˌbɪlt/

Meaning

  • neuter nounmission statement

Example

Das Leitbild der Firma beschreibt unsere Werte.

The company's mission statement describes our values.

Illustration for Leitbild (mission statement)

More examples

Ein klares Leitbild hilft bei schwierigen Entscheidungen.

A clear mission statement helps when difficult decisions have to be made.

Core concept

A written compass for an organization, showing the principles behind its choices and behavior.

Common phrases

  • das Leitbild des Unternehmens

    the company's guiding statement

  • Leitbild als Handlungsgrundlage

    a mission statement serving as a basis for action

  • ein Leitbild stärken

    strengthen a mission statement

Similar words

Idee: A fundamental thought about a purpose, approach, or possible solution.
Vision: An inspiring view of what the future could become.
Ziel: A defined result that someone aims to achieve.
Werte: Principles that shape what a person or organization considers important.

Definition in German

Ein schriftlich formuliertes Leitprinzip, das die Werte und das Handeln einer Organisation oder Institution bündig vorgibt.

Word origin

The compound Leitbild uses Bild figuratively for a defining picture, while Leit- connects it with leiten, 'to lead'.

Usage tips

  • Leitbild is formal institutional vocabulary, whereas Idee or Ziel usually sounds more natural for an informal personal aim.

Other meanings

  • guidelinenoun
  • guiding principlenoun

Opposites

  • Willkürarbitrary decision-makingnoun
  • Orientierungslosigkeitdisorientationnoun

Related words

  • Leitbildvermittlungdissemination of the mission statementnoun
  • leitbildgestütztguided by a mission statementadjective

Word lists with this word