German word

Kundschaft

Pronunciation

IPA/ˈkʊntʃaft/

Meaning

  • feminine nouncustomers

Example

Unsere Kundschaft ist mit dem Service zufrieden.

Our customers are satisfied with the service.

Illustration for Kundschaft (customers)

More examples

Wir müssen neue Kundschaft gewinnen, um zu wachsen.

We need to attract new customers in order to grow.

Core concept

A business's customer base viewed as one connected group rather than as separate buyers.

Common phrases

  • treue Kundschaft

    loyal customers

  • neue Kundschaft

    new customers

  • lokale Kundschaft

    local customers

Similar words

Kunde: A single person who purchases a product or service.
Kundenstamm: A long-term customer base built through continuing business relationships.
Klientel: The customer group associated with a particular profession or field.

Definition in German

Sammelbegriff für die Kunden eines Betriebs oder einer Firma.

Word origin

Kundschaft combines Kunde with the suffix -schaft, which forms nouns for a group or collective entity, giving the sense of a business's customers as a whole.

Usage tips

  • Kundschaft is usually a singular collective noun, so German commonly uses singular agreement even when it refers to many customers.

Other meanings

  • clientelenoun
  • customer basenoun

Opposites

Word lists with this word